Privacy Policy

MAXX respects your privacy and is committed to protect the personal information that you share with us. Generally, you can browse through our website without giving us any information about yourself (except for cookies and pixel tags, as provided in our Cookie Policy. When we do need your personal information to provide services that you request or when you choose to provide us with your personal information, for example when you decide to purchase an item or contact us for additional information, this policy describes how we collect and use your personal information. 


Who is Responsible for the Processing of Your Personal Data? 

The entity responsible for the processing of your personal data is Waves Audio Ltd., referred to as “MAXX”, “our”, “we” or “us” in this privacy policy. 


How We Collect and Use Information 

Personal information means any information that may be used to identify an individual, including, but not limited to, a first and last name, email address, work address, other contact information, title, occupation, industry, and other information when needed to provide products services you requested. 

Information for Processing Your Purchases 

We collect and store personal information such as name, work address, email address, telephone number, title, occupation, and other contact information, for the purpose of processing yours purchases and delivering the items you ordered on behalf of your company to you, for example, arranging for shipping and handling and managing your returns.  

Information for Customer Support and Inquiries 

We collect and store personal information, such as name, work address, email address, telephone number, title, occupation and contact information, when you submit inquiries or requests with respect to our products, or when you contact us for the purpose of purchasing products. We will use such information to contact you only for the purposes for which you sent the inquiry. 

Information for Marketing and Promotional Purposes 

We also collect and store personal information, such as name, work address, email address, telephone number, title, occupation and other contact information, if you subscribe to our newsletter, for the purpose of sending you information on new products, sales, promotional materials, direct mailing and targeted advertising on products that we believe you may be interested in. We do so only if you have given your explicit, free and informed consent for such purposes. In line with the GDPR we will always give you the opportunity to opt out from our mailing list.   

Information for the maintenance and Improvement of our Website and Services 

We may also use your personal information, such as web server logs, IP addresses, cookies, pixel tags and web beacons, when you send us inquiries regarding our products or when you browse the website, to administrate and improve this website or our products and services, for our internal records and for statistical analysis, as set forth in our Cookie Policy. 

Cookies, pixels and web beacons 

This website may also collect cookies, pixels and web beacons subject to our Cookie Policy available at Cookie Policy. You can always change your cookie preferences using your web browser and the instructions in the Cookie Policy. 


Legal Basis for Processing 

Our collection and processing of personal information is based on the following:  

  • Need to carry out the above processing of information, which is in anticipation of entering into commercial engagements or as part of the performance of existing engagements with you on behalf of the company 
  • To the extent that we use the personal information for advertising or promotional activities, including direct mailing and targeted advertising, we will request your specific, freely-given, unbundled, informed and separate consent to such uses. 
  • To the extent that we use the personal information to improve this website or for analyzing statistics, the basis for collection of data is our legitimate interest to conduct such improvements and analysis. 

Information sharing and disclosure 

MAXX may share your personal information with other companies or people under any of the following circumstances:  

  • when we have your consent to share the information;  
  • we need to send the information to third parties who work on behalf of MAXX to provide products or services to you (we will only provide those companies the information they need to deliver the product, and they are prohibited from using that information for any other purpose), for example for shipping and handling purposes.  
  • in the event of sale or transfer of all or substantially all of MAXX’s shares or assets, in cases of mergers or in case of negotiations with respect to the foregoing;  
  • to our service providers and subcontractors in order to keep you up to date on the latest product announcements, special offers or other information we think you would like to hear about either from us or from our business partners (unless you have opted out of these types of communications), subject to your opt-in consent to such processing activities; or  
  • Where needed for corporate audits or to investigate or respond to a complaint or security threat, to prevent illegal uses of our services, to defend ourselves against third party claims and assists in fraud prevention or investigation.  
  • We will also disclose your personal information if required to do so by law, or in urgent circumstances, to protect personal safety, the public or our website. 

We will not sell or otherwise transfer the personally identifiable information you provide to us at our Websites to any third parties for their own direct marketing use unless we provide clear notice to you and obtain your explicit consent for your data to be shared in this manner. 

For the above purposes, personal information may be transferred to recipients in countries around the world (which may be located outside the EU/EEA, European Economic Area) which in some cases may have a lower level of protection than that within the EU/EEA. When transferring personal data to countries outside the EU/EEA, to jurisdictions that did not receive an adequacy decision by the European Commission, we use standard contractual clauses approved by the European Commission to ensure a sufficient level of protection for your personal information. The standard contractual clauses can be found via the following link: 


Data Retention 

MAXX doesn’t store personal information. 

Anonymised statistics may be saved.  


Data Subject Rights 

If you are a resident of the EU/EEA, you may at any time request the rectification or erasure of your personal information. Please note however that deletion could mean that MAXX cannot process your requests or provide you any requested services. You have the right to request a copy of your personal information from our record. You have the right to request a limitation of the use of your personal information (for example if you deem the information to be incorrect) or the termination of use of your personal information (for example as regards the use of the information to improve our services).  

You can opt-out of receiving marketing communications by modifying your email by clicking on the unsubscribe link or following the opt-out instructions included in the message. Alternatively, you can contact us using the Contact Us form. 



Data security 

MAXX safeguards the security of the data you send us with physical, electronic, and managerial procedures, taking into consideration the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of processing your personal information. While we strive to protect your personal information, we cannot ensure the security of the information you transmit to us, and so we urge you to take every precaution to protect your personal data when you are on the Internet. 


Changes to this privacy policy 

MAXX will amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will make that information available by posting a notice on this site. 


Privacy Inquiries 

MAXX is responsible for the processing of your personal data, and requests to exercise your rights as stated above shall be addressed to Contact DPO. 

If you are a resident of the EU/EEA, and have a complaint regarding the processing of your personal data by MAXX you are entitled to report such dissatisfaction to the applicable supervisory authority in your country of residence.